For people who control advertising spend
Google, Meta, TikTok, and TV each report their own version of performance. You cannot see attribution across all of them at once — so the people who move the budget are still deciding with incomplete evidence.
Monthly subscription · Launch cohort $1,299/month $299/month
The problem
Last-click and in-platform ROAS credit the channel that reports them. They miss lagged effects, overlapping campaigns, and anything that did not get the final click.
01 — Each platform tells its own story
Google, Meta, and the rest optimize for themselves. No independent read of how the mix works together.
02 — Last-click over-credits the closer
Brand and prospecting look weak. Search and retargeting look strong. The budget follows the report.
03 — The next dollar is still a guess
Raising, cutting, or holding a channel is a P&L decision most teams still make without a cross-channel model.
The solution
12Fifteen estimates how channels contribute to sales together, not how each platform scored itself. Then it shows what to increase, decrease, or hold — every month.
See contribution, not last-click
Sales and owned media in one place, with a modeled read of which channels actually move revenue.
Know what to do next
Recommended mix changes, with room to test a larger or smaller total before you commit.
Keep measuring as you spend
A monthly subscription you live in — refresh, track, and stay in the decision. Not a one-off deck.
How easy it is
No data-science team required. Send spend and sales; we return a decision-ready mix you keep using.
01 — Upload spend and sales
Weekly or monthly media spend by channel, plus sales. Promotions and holidays help if you have them.
02 — We fit the mix model
Incrementality across channels — including lagged effects and diminishing returns.
03 — You decide, then you stay
Move the mix, then come back next month. Built for a cadence, not a one-time report.
A monthly relationship
For CMOs, marketing directors, and performance leads who own the budget. Not a project that ends when the first report lands.
Every cycle
Upload updated spend and sales. The model is rebuilt for the market you are actually in.
Continuous interaction
Dashboard and simulator to use — not a PDF you open once. Shift the mix, then spend.
A partner, not a one-off
A monthly fee for model, refresh, support, and a view you come back to.
Subscribe monthly. Keep a live read of the mix — and a next move — as you keep spending.
Apply for Launch Access$1,299/month $299/month launch cohort