The product
Performance on the left. What to do next on the right. Built so a marketing specialist can look at this and say: we can see the spend, we can see the sales, and we know the next move.
Look, then act
Illustrative data. Monthly columns for planning, then channels, mix, and promotions — the same inputs the model uses. The panel stays on the next mix so you never have to hunt for the decision.
Monthly sales and media spend
Weekly sales vs media spend
Where spend went, by channel
Owned media only. Empty weeks in the file are treated as zero spend, not a missing channel.
Share of total media spend
Promotion calendar
Average weekly sales by promotion
Promo vs non-promo weeks
Holiday vs other weeks
Averages for context only — not incrementality. The model treats promotions and holidays as controls alongside spend.
A subscription, not a one-off report
Advertising does not sit still. This is a monthly subscription you live in — refresh as channels and totals move, so specialists keep a live read, not a slide from last quarter.
Refresh
Send updated spend and sales on a cadence. The mix is rebuilt as the market and the plan change.
Track
Watch sales against spend, by month and by channel, so you can see whether allocation is actually shifting.
Measure
Compare the recommended mix to what you ran. Keep deciding the next dollar with evidence, not last-click from one platform.
Try it
Hold the total, or raise or cut it. The demo walks to the recommended mix — then you can take over. This is the same decision a marketing leader makes each planning cycle.
Interactive allocation Demo data Auto demo
Total budget
Total spend stays at $270K. Shift mix to see optimization without changing the overall budget.
Channel mix
Channels match the sales and spend data. Mix sliders go beyond ±20% so you can test larger moves. Recommended mix uses ~20% as a starting point.
Total spend
$270K → $270K
Projected revenue
$2.84M → $2.84M
Projected impact
+$0K
Launch Access is a monthly subscription: model, refresh, simulator, and a relationship that continues as you spend.
Apply for Launch Access$1,299/month $299/month launch cohort